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February 15, 2024

Is Content Marketing Still King?

Is-Content-Marketing-Still-King

3 Tips to Leverage Content in 2024

It is the day after Valentines Day, so it is fitting to write about the love/hate relationship SEO’s are having right now adapting to the new Core Web Vital Metrics. With Google’s recent algorithm changes for 2024, some marketers have been left wondering if content still holds the throne. Let me tell you, it does, more than ever.

Now, let’s break down three tips to help you utilize content effectively.

Tip 1: Educate with In-Depth Articles and Whitepapers

High-quality, valuable content is not just a key player; it’s the game itself and my prediction is that with the advent of AI, content will be a more impactful factor in Googles ranking world. For document management firms, this means creating content that resonates with your audience’s needs and challenges, positioning your firm as the go-to expert in document management solutions, and being consistent in your frequency of fresh new posts.

Start by crafting in-depth articles and whitepapers that address common issues your clients face, such as data security or regulatory compliance. For example, a detailed guide on “The Ultimate Checklist for GDPR-Compliant Document Management” can be invaluable for a business navigating those waters.

Tip 2: Create Case Studies and Testimonials

Nothing speaks louder than success. Your content: your world. Imagine if you owned the number 1 newspaper or during this day and age, the number 1 podcast on the planet. What information would you give to your listeners? What if you had the number 1 YouTube channel in the world, what would you say? Well I implore you to take the mindset that you do have the number 1 platform in your market; approach it as such, and it will feel that way to your target audience!

Showcase how your software or services have transformed other businesses. A case study on how your document management solution helped a healthcare provider streamline their patient records while ensuring HIPAA compliance can be a powerful piece of content. And of course it never hurts to have actual quotes from real clients.

valuable content is not just a key player; it’s the game itself..

Tip 3: Utilize Video Content

High-quality, valuable content is not just a key player; it’s the game itself and my prediction is that with the advent of AI, content will be a more impactful factor in Googles ranking world. For document management firms, this means creating content that resonates with your audience’s needs and challenges, positioning your firm as the go-to expert in document management solutions, and being consistent in your frequency of fresh new posts.

Start by crafting in-depth articles and whitepapers that address common issues your clients face, such as data security or regulatory compliance. For example, a detailed guide on “The Ultimate Checklist for GDPR-Compliant Document Management” can be invaluable for a business navigating those waters.

To conclude, remember that in the world of document management, content is not just king; it’s the ace in your marketing deck. By educating, engaging, and enlightening your audience with high-quality content, you’re not just improving your SEO rankings; you’re building trust and authority in your industry.

Now, I’d love to hear from you. What strategies have you found effective in your content marketing efforts? Share your stories and insights with us!

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